I think we’d agree we’re all looking for ways to stand out when prospects search the web.
Google is piloting one such way by highlighting your Google Profile right inside of search results.
Here’s how it works.
If you want your author information to appear in search (Google News too) results for the content you’ve created then first create a Google Profile with a good recognizable headshot as your profile photo.
Then verify authorship of your online content by associating it with your profile using one of two methods provided by Google (full details here):
- Add your name and email to your content (recommended if you have multiple authors)
- Link your content to Google Profile (and vice versa)
Once you’ve done this properly – notify Google here.
Then after a period of time you will start to see search results similar to this where your profile headshot appears as the author – and the person doing the search can add you to their own Google Plus circles to begin following your posts.
By itself adding a Google profile to search is not going to mean much unless you’re also regularly blogging with helpful content that users are searching online for. This however is one additional free tool that helps you (and your company) stand out in an extremely crowded marketplace.