The scores have been tabulated and the judges say that those attending Sage Summit 2011 liked it about twice as much as the 2010 conference.
According to this case study analyzing Sage’s use of a virtualtotebag:
An essential metric used by Sage to evaluate an event’s success is its Net Promoter Score (NPS). Post-event customer NPS doubled from 28% in 2010 to 61% in 2011.
Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix.
The Net Promoter Score is obtained by asking customers a single question on a 0 to 10 rating scale, where 10 is “extremely likely” and 0 is “not at all likely”: “How likely is it that you would recommend our company to a friend or colleague?” Based on their responses, customers are categorized into one of three groups: Promoters (9–10 rating), Passives (7–8 rating), and Detractors (0–6 rating). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter score (NPS). NPS can be as low as -100 (everybody is a detractor) or as high as +100 (everybody is a promoter). The NPS is not a percentage but some people wrongly put a “%” sign after it, instead of correctly using “+” or “-” to show the result. An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 is excellent.
Congratulations to Sage on a well scored event.
Three Stage Media
Sage have just posted the Sage Summit 2011 keynote and panel discussion from their July 2011 combined customer and partner conference. This 1:21 video covers both Pascal’s opening keynote as well as the question and answer session with the Sage Executive team.
Sage’s VP of Channel Management sat down with Jeff Jedras of CDN for a wide ranging chat on the implications of the announced re-branding efforts that will see nearly ever Sage North American product. Tom shares his experiences with six prior re-branding efforts in his career and why at the end of each re-branding most people commented that they should have done the re-branding sooner.
According to Tom there will be workgroups to determined the brand names and that by achieving a prominence for the Sage brand it will be much easier to find and attract customers. Tom indicates that 12-18 months has been his prior experience with how long it has taken until you see changes in brand recognition.
Watch the entire video here
IF you watched the Sage Summit 2011 opening video you may not have seen this set of blooper outtakes. It was displayed during closing moments of the customer keynote. This video also features a list of everyone at Sage involved with making the video.
During the opening moments of Sage Summit 2011 there was a video displayed showing numerous Sage employees dancing (or, in some cases, trying to dance) to Ain’t No Stopping Us Now.
Save have just posted the video which you can view below. How many Sage employees can you name?
Sage Summit 2011 customer presentations are now available in the conference Virtual Tote Bag. To login and download follow these instructions:
Access your Virtual Totebag.
Enter the email and password you used to register for Sage Summit.
Browse sessions and handouts* by product community and session code.
Note that sessions deemed confidential won’t be in your Virtual Tote Bag.
Partner sessions are not yet available but should be posted soon.
In the last of the audio updates from Sage Summit, I had mentioned that there was a Twitter account you should follow for more information on the latest information or if you have questions about the new Sage certification requirements.That Twitter account is @LaneGiles. You can also email certification.NA@sage.com for more information.
Each morning the writers for Summit Diary met at 6am for a 1 hour walk to the top of the highway overpass and back. As we met other conference participants we invited them to join us for our morning walk.
Sadly since most normal people are still sleeping at 6am in the morning – we only had one person who tagged along during our walks.
Rather than have our collective wisdom, bicker and arguing go to waste – this year we used an iPhone and the Cinchcast app to record our discussions. What follows are 4 days of summaries where we have a group discussion (pardon the background noise as we’re often walking near the highway) about the important topics of the Sage Summit conference from the prior days.
Most of these recordings are under 15 minutes in length – and some are as short as 5 minutes. Here’s our summary and insight into what we found interesting at Sage Summit 2011.