Business card analysis 2: re-birth of business card analysis
A loooooonggggg time ago (ok – it was just last year but a lot has happened in the last year), I attended the Sage Marketing Academy in sunny Irvine, California.
The class, led by marketing gurus Dan Kraus and Laura Lorenz of Leading Results (if you need marketing coaching, I strongly recommend them), covered many topics and we did many practical exercises. One of these exercises was teaming up in groups of three to critique each others business cards.
This was very useful and telling and led me to reconsider our card design at Azamba. Particularly because our card had a flipping typo in it!
Luckily, I’m not that beholden to my business cards these days since I discovered this thing called the Internet and have found that I can connect to people easily through handing out my LinkedIn, Facebook or Twitter handle. Not a lot of use for cards these days really so it makes it a good opportunity to stretch your creative muscles and do something “fun.”
In that vein and with the upcoming Sage Summit 2012 conference, I thought it was a good time to revist the cards and get a new batch printed.
One route to go with keeping it fun is the collectible, baseball-card like approach with MeetMeme which I was introduced at Sage Summit 2011 by Jess Vento (read more about these cards here).
My group decided to explore a more minimalist version of our previous cards and came up with this:
Since I am not able to avail myself of my peers in the Sage Marketing Academy, I throw it out to you dear readers to let me know what you think.
Good, bad, ugly? What do you like? What do you hate?
While I am deeply in love with the minimalist look and feel, one thing that I somewhat regret is the lack of the LinkedIn, Facebook and Twitter handles. The saving grace – in theory – is that our website should have a contact us page that allows people to connect to us via the various social media mechanisms. (We don’t have that page yet but we should before the upcoming Sage Summit conference – stay tuned.)
Hopefully this approach gives others the courage to try something new with their cards. If you have an interesting take on your own cards, stop by and show me at Sage Summit next week. I am always looking for new, creative ideas.
PS. The first 500 to stop by will get a free card as a thank you. You lucky dogs!