Is your company stuck in a comfortable (maybe profitable) rut?

That's a beautiful trench he's in! How does your's look?

Looking for a great article that might just change the way you do business? The folks at Copyblogger have done it again with their latest entitled The 3-Step Cure for No-Sales Syndrome.

This article really resonated with me. Why?

I am a strong believer in the Firm of the Future concepts espoused by Ed Kless and Ron Baker’s evolutionary think-tank, Verasage. Part of that conviction stems from my fundamental belief that the Internet has disrupted the status quo for nearly every business and every industry – including software publishers and resellers (such as my group, Azamba).

This disruption forces us to move out of our comfort zones and into new areas of service and value creation. To properly do this, we all need to become better marketers and market researchers to find out what works and what doesn’t.

Of course, there are a lot of reasons each of us might want to keep doing things the same old way – it’s easy, we’re profitable, we have a good client base, it’s working for us, my team would be upset if we changed things too much, etc.

I suggest that myopia is a dangerous attribute these days. Look around – even huge industry stalwarts are being ground to dust as the wheels of the new Internet economy spin to life. Until things stabilize to a new status quo (don’t hold your breath for this), we all need to keep moving, searching, hustling for new opportunties to define our futures.

I’ll leave you with this thought (don’t be surprised if you see this quote repeated by me – I love it):

“If you don’t like change, you’re going to like irrelevance even less.”  General Eric Shinseki, Chief of Staff, U. S. Army