Sage Re-Branding Interview With Tom Miller

Sage’s VP of Channel Management sat down with Jeff Jedras of CDN for a wide ranging chat on the implications of the announced re-branding efforts that will see nearly ever Sage North American product. Tom shares his experiences with six prior re-branding efforts in his career and why at the end of each re-branding most people commented that they should have done the re-branding sooner.
According to Tom there will be workgroups to determined the brand names and that by achieving a prominence for the Sage brand it will be much easier to find and attract customers. Tom indicates that 12-18 months has been his prior experience with how long it has taken until you see changes in brand recognition.

Watch the entire video here