What’s so great about integrated CRM and ERP? Customer Edition

If you are an Accpac or MAS customer, you might be wondering what all the fuss is over CRM. Well… the definition that we use for CRM is a system designed to provide a centralized place to securely share important information with whoever needs it when they need it.

That’s kind of a heavy sentence but if you break it down it means you have somewhere to go to find out “stuff” about your customers, leads, vendors, you name it.

In traditional, non-integrated CRM, that “stuff” is usually activity history, customer service issues, proposals, etc. Essentially, anything to do with finding, getting and keeping customers.

Well – that’s a great start and for some, it’s all their systems allow (I’m looking at you Salesforce.com). Sage goes beyond CRM to all facets of the small and medium-sized business  world including accounting so they understand that this isn’t enough.

With SageCRM, Sage provides a fully integrated CRM and accounting solution – whether your choice is MAS or Accpac – so you can get things like invoices, previous purchase history, credit limits, on hold status and more. This really helps complete the picture where non-integrated systems fall short.

For more information, stop by the Sage booth and talk to the Sage employees in either the CRM or the Accounting areas and ask for specifics. For more information on CRM in general and why it’s so critical to your businesses, check out www.crmagogo.com or www.azamba.com/crmagogo.